When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Calls to action (CTA) are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between viewers passing by and those who feel invested enough to purchase a product or service.

Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.

Use action words.

It’s a call to action for a reason. When constructing a CTA button for your company’s website, use powerful, compelling verbs such as act, explore, join, give and start. 

Be concise.

Keep it simple. Give the bare necessities in as few words as possible.

State the urgency.

Time is money, and if visitors take too much time choosing whether or not they want to act, they’re risking potential business income. Express the urgency of a decision with a call to action that reaches viewers immediately. Words like now and today are convenient options.

Go step-by-step. 

People love CTAs they can follow easily. When crafting your call to action, ask yourself: “If I had no idea what was going on, could people follow this easily on my site?” If not, you may want to rethink how your website enables people to take action.

Choose colors.

Design plays a huge role in crafting a creative CTA. Use eye-catching, contrasting colors that catch visitors’ attention and draw them in. Understand how colors impact your audience’s conversion. For example, red creates a sense of urgency, but blue evokes trust and security.

Get emotional. 

Tug on people’s heartstrings by putting some emotion into your business’s CTAs. If your product or service can benefit customers’ lives, tell them how. Making your calls to action personal will make your business seem more human and relatable.

Think “I want to…”

Imagine your call to action as an “I want to” button. Nobody wants to submit a form. But they may want to get started now!

By following these simple tips, your business can easily create CTA’s that will generate client leads. An effective call to action can result in increased consumer engagement, which will help you grow your business in the community.